Image Sizing for LinkedIn
Headshots for LinkedIn has become the most common motivator for our ever-increasing demand for quality headshots in Portland Oregon.
Whether your updating your professional profile image to update your live resume or to increase business connections, the need for a better-than-selfie image has become paramount. That first impression on your profile page will trigger the amygdala of your viewer’s brain to either fight or flight. Sound crazy? Guess again, that two million year-old wiring in our brains is hard wired to keep us safe. Its first priority is to see what is wrong.
We’ll be taking a deeper dive into that during the “Connect to Success with LinkedIn” course with Elizabeth Borelli.
While expression and quality are highly important, having your cover image cut off key elements of the story you want to convey, or worse - your headshot being poorly cropped, your clients will likely question your attention to detail in how you will handle their needs or service.
So you invest in a great headshot that will appeal vs. appall. You pick the best of the images - a trustworthy, approachable professional version of you. The retouched, perfected version of it arrives by email, now what?
It’s vertical (portrait) or horizontal (landscape), and that profile box is square.
Notice in the animation, that there are multiple options that can work, but the right one can be subjective.
Here are the things to consider:
1 - The tighter the crop, the more engaging the image can be. Some space around it can be helpful, but notice that the tighter you crop, the more engaging it feels by being close up. Again, this can be subjective, since by showing more body, it will display more body language.
2 - Body language. On mobile, LinkedIn places your images in the top center of your profile so your body direction doesn’t have much bearing how how the image “feels” when you look at it. Open LinkedIn on desktop however, and the images gets pushed left. If your body is angled to the left, in an image that is parked on the left side of the computer screen, it “feels” (again, referencing those unconscious “tells” of the body) as though you are turning away from the person you want to show interest in.
Take a second and search “Body language, feet turned toward the door” and you’ll find references to studies that “…some people will turn toward a door when they don’t want to talk to you.” I emphasize “some” to say that if even some might read your body language as “I don’t want to face you, where’s the door?..”, then you might want to give that some consideration.
3 - EXPRESSION!!! - This is another topic for another blog post. I’ll just add here, that unless you’re a bulldog litigator, actor or require a subtle tone to appeal to your ideal client - SMILE! No - don’t show me your teeth, I’m not the dentist, I mean look effing approachable, happy and someone that really desires a trusting relationship. This is not your dating page, I get it, but business is about relationships.
When our clients order headshot images, it is our practice to always deliver an extra “WEB ONLY” version that is quick and simple to upload.
We make it 900 pixels on the long edge, knowing that LI currently only asks for 300 pixels. This gives you wiggle room to crop to whatever you like. If you want to crop even tighter, you’ve always got the printable image file we provide. It’s 300dpi (vs. 72dpi max needed for web) but that translates into enough data to crop into your eye alone. (not recommended).
COVER (banner) IMAGES
It seems simple enough, you click the upload button on your cover image, and it recommends these settings:
LinkedIn’s “recommended settings” are NOT recommended. (unless you like half of it being cropped out)
Cover Image/banner recommendation for LinkedIn is 1392 x 348. (as of 2/19/19 when writing this article) To see how I arrived at that, watch the short video below.
Not convinced?.. Just do a Google search for “LinkedIn images sizes”. Look for the most recent article since size requirements change.
Better, go straight to the source, (which is “normally” best to try first) LI article search.
From the desktop: Go to your LI profile: https://www.linkedin.com/in/oregonphotographer/
Click on your “Me” drop-down, and then click “Open Quick Help”. (see screenshot below)
Once there, search “Image sizes” to produce this link of ever-evolving information: https://www.linkedin.com/help/linkedin/answers/image%20sizes
I am not a graphic artist, but because we share the same tools, I usually manage my own. If you do need a graphic artist, web designer etc - I’ve got some amazing recommendations of people that I’ve worked with over the years - just ask.